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Frozen Asian Food Leader, Kahiki Foods, Inc., Names New Vice President of Sales

Frozen Asian Food Leader, Kahiki Foods, Inc., Names New Vice President of Sales
Bob Helland to Drive Category Growth for All Natural Frozen Asian Food Brand

Kahiki Foods, Inc., a leading provider of natural frozen Asian meals and appetizers, today announces Bob Helland as its new Vice President of Sales.

Helland brings more than 28 years of experience in the consumer packaged goods industry to his new role at Kahiki Foods, Inc. Throughout his career, Helland has managed sales and distribution systems for brands ranging from General Mills, Pillsbury, Morningstar Foods and most recently, Bran Zan Holdings.

In this new role, Helland will lead Kahiki Foods' sales team, with a focus on trade marketing programs and developing strong relationships with retailers in key markets.

"When I was first introduced to Kahiki, I was impressed by their strength in the Asian category," said Helland. "This is a brand that offers exceptional products, quality and a broad level of distribution in the right markets. Kahiki Foods has built a strong foundation and we're poised to take that to the next level of success in the Asian frozen foods category."

Kahiki will launch three new products in early 2015, introducing the frozen Asian food category's first steam-in-bag meals. The new Chicken Lo Mein and Chicken Fried Rice will be sold in Kahiki's new Steam & Serve Bags. Both meals serve two and can be prepared in the microwave in less than 10 minutes.

A third new product, StirFresh® Sesame Chicken, represents an expansion in the company's line of StirFresh skillet entrées, which were first introduced earlier in 2014. Each StirFresh meal for two can be prepared in a skillet or wok in 12 minutes and comes with a sauce packet so consumers can customize the dish to suit their preferences. The new Sesame Chicken will be the sixth flavor available in the StirFresh line.

About Kahiki Foods, Inc.

Kahiki is a producer of high-quality frozen Asian meals and appetizers. Kahiki embraces the traditional Asian value of balance by combining pure and natural ingredients with delicious Asian flavors. All of Kahiki's recipes are made simply, with no additives, preservatives or MSG.

Kahiki's products can be found in retail grocery stores, membership warehouse clubs and with food service operators across the country. Visit Kahiki's website at kahiki.com or connect on Facebook or LinkedIn to learn more.